In my last post, I urged marketers to take a look at those often ignored browser stats. I backed up the call to action with information about conversion rates and average order sizes based on browser, screen resolution, and operation systems. My conclusions might inspire developers and designers to charge forward into the [...]
In the world of consumer E-Commerce, should marketers really care what browser or screen resolution customers are using? Isn’t the web about being open to all comers regardless of operating system?
I realize it’s hard not to go glassy-eyed when designers and web developers start spouting phrases like “aspect ratio” and “backwards compatibility,” but listen [...]
Mitch Joel from Six Pixels of Separation provides a fine encapsulation of Avinash Kaushik’s presentation at InfoPresse Web Analytics Day. I’ve snipped the part that should inform your site design. Even if you’re not in the middle of a site redesign, the post is well worth the time to read. This is [...]
Omniture Summit
I started the month with a visit to Omniture’s Summit in Salt Lake City. The conference was great, even without swell keynotes from Lance Armstrong and Seth Godin (which were both awesome in their own way). Omniture has an ambitious vision for their product line. I’m especially excited about the deep [...]
A few weeks back, I watched this video of Chris Anderson (editor of Wired and author of the Long Tail) discuss his new book, Free. His assertion is that as technology brings the relative price of a commodity closer to zero, a business should treat that commodity as “free” and sell something else.
I really [...]
