Archive for the ‘E-Commerce’ Category

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Apple’s Dual Banner Ad Campaign – Leopard Faster than Vista

Posted on January 17, 2008, 12:20 pm, by jamiegrove, under Business, E-Commerce.

I spotted this on the NYT home page a few minutes ago. Brilliant fun!

Mac Daily News served the dish at 9:33AM…

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Kings of the Internet

Posted on January 16, 2008, 2:18 pm, by jamiegrove, under Business, E-Commerce.

Content I (1990-1993)
Connectivity (1993-1994)
Browser (1995)
Content II (1996-1997)
Personalization (1998)
Search (1999-2003)
Context (2004-2006)
Content III (2006-2007)
Convergence? (2008)
Platforms, Applications and the Future of Digital Marketing:
There is one important last piece that can’t be overlooked to ensure success. Marketers and creative folks must begin to understand technology and learn how to use it creatively. This will be the biggest hurdle to [...]

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Selling with more than features and benefits

Posted on January 7, 2008, 10:12 am, by jamiegrove, under E-Commerce, Web Analytics.

If you run an E-Commerce shop that serves a print catalog, you know how hard it is to find the time to build out more content about your products. After all, there’s all that lovely copy from the catalog, right?
Robbin Steif has a brief (and real-world) example of why E-Commerce folks should go the [...]

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