Archive for the ‘E-Commerce’ Category

Why Bigger Isn’t Always Better, Long Live the CRT

In my last post, I urged marketers to take a look at those often ignored browser stats. I backed up the call to action with information about conversion rates and average order sizes based on browser, screen resolution, and operation systems. My conclusions might inspire developers and designers to charge forward into the [...]

There’s Money in Browsers, Screen Resolutions, and Operating Systems… If You Bother to Look.

In the world of consumer E-Commerce, should marketers really care what browser or screen resolution customers are using? Isn’t the web about being open to all comers regardless of operating system?
I realize it’s hard not to go glassy-eyed when designers and web developers start spouting phrases like “aspect ratio” and “backwards compatibility,” but listen [...]

Marketing Gone Turing’d

Kevin Kelly’s Technium has turned out some great articles of late. His latest tidbit is a little question about the computerization of, well, everything.
Turing’d:

We have this long list of tasks and occupations that we humans believe only humans can do. Used to be things like using tools, language, painting, playing chess. Now, one by [...]

No Man’s Land – A must for fast growing businesses, tech startups, and E-Commerce departments

No Man’s Land is a business book aimed primarily at entrepreneurs whose companies have reached the dreaded plateau in sales/profit/customer acquisition/etc. The author, Doug Tatum, calls this lull the “No Man’s Land” where companies either decide to stay small, restructure and break out, or wither and die. The book definitely serves it’s purpose, [...]

Why Vanity Costs Extra

Recently, I changed my LinkedIn profile picture to King Moonracer, King of the Island of Misfit Toys. That might seem a little strange in the somewhat staid and stuffy world of LinkedIn, but I wanted to keep my profile in line with who I really am. That’s why I added a tag line:

You [...]