If you’re a programmer, you might want to put in some time with books like Super Crunchers by Ian Ayres and Competing on Analytics by Tom Davenport.
Why?
Here’s something for you to think about…
In 10 Years, Marketing Will Be Taught In Engineering School:
Technology is removing all friction from the marketplace. Marketing will really be about figuring [...]
Two interesting stories about big game software companies finding other ways to make money…
Rock Band and Guitar Hero Drive Digital Sales:
In the two months since MTV Networks and Harmonix released the music-based video game Rock Band, players have purchased and downloaded more than 2.5 million additional songs made available after the game’s initial distribution.
Activision, meanwhile, [...]
A few weeks back, I watched this video of Chris Anderson (editor of Wired and author of the Long Tail) discuss his new book, Free. His assertion is that as technology brings the relative price of a commodity closer to zero, a business should treat that commodity as “free” and sell something else.
I really [...]
I spotted this on the NYT home page a few minutes ago. Brilliant fun!
Mac Daily News served the dish at 9:33AM…
Content I (1990-1993)
Connectivity (1993-1994)
Browser (1995)
Content II (1996-1997)
Personalization (1998)
Search (1999-2003)
Context (2004-2006)
Content III (2006-2007)
Convergence? (2008)
Platforms, Applications and the Future of Digital Marketing:
There is one important last piece that can’t be overlooked to ensure success. Marketers and creative folks must begin to understand technology and learn how to use it creatively. This will be the biggest hurdle to [...]
