Field Guide to Programmers

Mitch Joel from Six Pixels of Separation provides a fine encapsulation of Avinash Kaushik's presentation at InfoPresse Web Analytics Day. I've snipped the part that should inform your site design. Even if you're not in the middle of a site redesign, the post is well worth the time to read. This is something every shop should be thinking about...

Every Page Is Your Homepage:

The premise is simple: every page of your Website must now be considered a homepage. The hours spent tinkering on your current homepage needs to shift into ensuring that every page is a brilliant representation for the keywords and external links that drove someone to your site. Fewer and fewer consumers are coming in via the homepage. They could also care less about what your company does or the other products you sell. They were searching for something specific, and if it's not there after they've clicked on a search result link, they're you're roadkill on the information super highway.

[Via: Six Pixels (Mitch Joel)]

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