Field Guide to Programmers

Content I (1990-1993)
Connectivity (1993-1994)
Browser (1995)
Content II (1996-1997)
Personalization (1998)
Search (1999-2003)
Context (2004-2006)
Content III (2006-2007)
Convergence? (2008)

Platforms, Applications and the Future of Digital Marketing:

There is one important last piece that can’t be overlooked to ensure success. Marketers and creative folks must begin to understand technology and learn how to use it creatively. This will be the biggest hurdle to success. The days of siloed IT and Marketing, of Creative Directors that don’t know their clients Content Management Systems will end in a fiery furnace filled with ashen businesses and agencies.

In the first decade of the commercial net access to data smote a number of verticals like travel and music. In the next decade far greater access to data will continue to destroy a number of now successful businesses and advertising models. It will also create many revolutionary opportunities and digital success stories. Which will you be? The answer probably rests in if you have or will create a plan in the next 6-12 months for creating the platform, rules and delivery of your marketing content.

[Via: Optimize & Prophesize]

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