Broadway Cafe Beats Starbucks
Thursday, January 31st, 2008Hooray for the little guy! After 10 years, Broadway Cafe in Kansas City whips Starbucks!
As a well-known coffee snob, I'm always happy to hear when an independent kicks some serious corporate coffee behind!
After going head-to-head with Starbucks for almost 10 years, Mr. Cates, the Broadway Cafe owner, said he no longer worried much about competition from the company. Starbucks, he said, has lost its focus on coffee, noting that the company switched from making espresso by hand to robotic machines that pump out drinks with the push of a button.
"For them, the move to fully automated machines was inevitable, but they lost something," Mr. Cates said. "If you are a barista, you have to roast your own coffee. It's a necessity. You cannot compete by selling music or WiFi."
[Via: NY Times]
Want to know how they did it? Check out their mad coffee skillz! You're not going to see latte art like that in a Starbucks.
"Latté Art is only possible with a perfectly extracted shot. You must have the dense crema to 'draw' the beautiful Rosetta and Heart patterns."
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