Since I’m a geek, I have to try out every new software package or service that comes along, so migrating from FeedBurner to Google’s Feedproxy was more curiosity than necessity. However, I suspect that everyone will need to move eventually.
The Feedproxy service is basically a clone of FeedBurner that hooks directly into AdSense. This allows the site owner to theoretically monetize a feed. It theoretical of course because someone actually has to click on the ads. In addition to AdSense integration, Feedproxy also implements the Google Analytics charting engine so the reports look better. Aside from that, it’s identical to FeedBurner… for now.
As I started down the path, I came across this brief article. The process was straightforward enough, but I thought I’d expand the step-by-step instructions, add a bit about AdSense setup, and then give you my initial impressions of the service:
1. Log into AdSense.
2. Select the AdSense Setup tab
3. Choose AdSense for Feeds from the list of available services
4. Way down at the bottom of the page, hit the link for “Move FeedBurner feeds to your Google Account”
5. You’ll be asked to log into FeedBurner and then presented with the list of all your feeds. I didn’t see a way to opt out of moving some feeds so I just went ahead and moved all the feeds on my account.
7. Once the feeds are moved, Google gives you a confirmation. At the bottom of page, your feeds will appear along with links to the new feed URLs. Do not leave this page.
8. Open a new tab in your browser and log into your WordPress (or other blog tool admin).
9. I use the FeedSmith plugin so updating the URL for the feed was as simple as copying the link from the page mentioned at step #7 and pasting it into Settings->FeedBurner.
10. Rinse and Repeat for Remaining Blogs
When you’re done, move onto setting up your AdSense ads…
AdSense Integration with Feeds
One of the most compelling reasons is the integration with AdSense. AdSense integration provides you with a simple, automatic way to monetize your feed. Ultimately, if you have enough subscribers, you may want to sell ads in a different way but for the beginner or small player AdSense is the quick and easy way to go.
After Google migrates your feed, you can set up AdSense units tied to individual feeds or across all the sites you manage. Standard AdSense options for type and color should be familiar to AdSense publishers, with a special twist added for frequency, post-length, and position.
Frequency – This option allows you to define how often ads show up in the stream. You can choose to show ads after each feed item or skip to the 2nd, 3rd, or 4th item. I chose to show the ad after every second item.
Post-Length – Allow you to limit ads so that only appear after posts of a certain word count. I suppose this would be useful if you had many small posts and didn’t want to clutter your feed.
Position – As you might expect, this allows you to decide where the ad shows up in relationship to the feed item. (top or bottom)
Don’t get antsy after you hit SAVE. Google says it takes about 10 minutes for the ads to show up. Took a little longer for me.
Instead of logging into feedburner.com, you log into http://feedburner.google.com. Everything basically looks the same (for now). However, the chart looks like a Google Analytics chart. I’ve included a sample below from one of my sites:
One of the reasons I made this switch is that I was hoping to have more accurate stats. I can’t tell you if the new service is better at updating or not, but I can say that the reports look better.
I also make use of FeedBurner’s email forms. I’m glad to say that I didn’t need to change anything here. The forms work as they should, confirmation text was retained from FeedBurner too. Hooray!
I’ll post a follow-up in a few days to let you all know if the reliability improved.